Client:
Samsung

Industry:
Side By Side Refrigerators

Developed By:
Grey Worldwide (India) Pvt Ltd

Showcase Description:
Samsung Side by Side refrigerators are expensive. They are much like acquired showpieces which adorn the drawing room instead of kitchen.

Showcase Challenge:
To make Samsung Side by Side a wanted brand among the cr鑝e audience. People who already have refrigerators in their kitchen and would like to flaunt their success by keeping a showpiece expensive refrigerator in their living room.

Technical Challenge:
To appeal to the mindset of this select crowd. The audience mostly consists of actors, actresses and models. They are loud, big party hoppers and have a wicked taste to their whole lifestyle. The campaign talks to them in their own language, subtly reinforcing the values of the brand Samsung.

Credits:

Art Director
Harpal Singh

Copywriter
Anirban Sen

Photographer
Tarun Khiwal \ Hardesh Dhingra